MCE-Administrator
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MCE Admin (MCE-Administrator)
The course teaches administrators how to configure and optimize Salesforce Marketing Cloud Engagement, covering digital marketing setup, subscriber data, email design, automations, and analytics to drive effective campaigns.
105
Minutes
60
Questions
65/100
Passing Score
$200
Exam Cost
Who Should Take This
It is intended for marketing technology professionals, junior to mid‑level administrators, and consultants who already manage Salesforce Marketing Cloud instances. Learners should have basic familiarity with email marketing concepts and a desire to validate their expertise in configuring data, designing communications, automating journeys, and reporting results.
What's Covered
1
Domain 1: Digital Marketing Administration
2
Domain 2: Subscriber Data Management
3
Domain 3: Email Design
4
Domain 4: Automations
5
Domain 5: Reporting and Analytics
6
Domain 6: Compliance and Privacy
7
Domain 7: Integration
8
Domain 8: Platform Management
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
64 learning goals
1
Domain 1: Digital Marketing Administration
2 topics
Account and Business Units
- Identify MC account structure including business units enterprise accounts roles permissions and parent-child BU relationships
- Configure business unit settings including sender profiles delivery profiles send classifications and reply mail management
- Configure user roles and permissions including Administrator Analyst Content Creator and BU access levels for team management
- Analyze BU architecture requirements to determine optimal account structure for organizations with multiple brands and regions
Sender Authentication
- Identify sender authentication components including SAP DKIM SPF DMARC and dedicated IP addresses for email deliverability
- Configure sender authentication including SAP domain delegation DKIM key rotation and IP warming schedules for new sending infrastructure
- Configure deliverability monitoring including bounce management complaint tracking and blocklist monitoring for reputation management
- Analyze deliverability metrics to diagnose reputation issues and recommend remediation actions for optimal inbox placement rates
2
Domain 2: Subscriber Data Management
2 topics
Data Extensions
- Identify data extension types including standard sendable shared synchronized and filtered with their relational use cases
- Configure sendable data extensions including primary key selection subscriber relationship mapping and data retention policies
- Configure data relationships between extensions including lookups one-to-many mappings and filtered extensions for segmentation queries
- Analyze data architecture to design a data extension model supporting segmentation and personalization across marketing programs
Subscriber Management
- Identify subscriber statuses including active bounced unsubscribed and held with their impacts on send eligibility and hygiene
- Configure list management including publication lists suppression lists auto-suppression and preference centers for consent management
- Configure MC Connect including synchronized data extensions tracking data flow and CRM-to-MC field mapping for Salesforce integration
- Analyze subscriber lifecycle to design segmentation strategies using attributes engagement data and behavioral triggers for targeting
3
Domain 3: Email Design
2 topics
Content Builder
- Identify Content Builder asset types including emails templates content blocks dynamic content and content areas with reuse patterns
- Configure Content Builder templates including layouts drag-and-drop modules and content inheritance for scalable template management
- Configure dynamic content blocks including rule-based variation default content and personalization strings for audience targeting
- Analyze email template requirements to design reusable content architectures balancing flexibility with brand consistency across campaigns
Email Rendering
- Identify email rendering factors including preheader text responsive design alt text inline CSS and fallback fonts across clients
- Configure email rendering settings including responsive breakpoints mobile-optimized layouts and accessibility features for display
- Configure preview and testing workflows using Content Detective inbox rendering previews and send previews across email clients
- Analyze email design requirements to determine optimal structures balancing flexibility with cross-client rendering consistency
4
Domain 4: Automations
2 topics
Automation Studio
- Identify Automation Studio activities including Send Email Import File Data Extract SQL Query Filter and Script with scheduling
- Configure multi-step automations including activity sequencing error handling file drop triggers and scheduled runs for batch processing
- Configure SQL Query activities including SELECT with joins WHERE clauses and aggregations for data extension transformation queries
- Analyze automation requirements to design SQL-driven segmentation and triggered sequences for complex data processing workflows
Journey Builder
- Identify Journey Builder components including entry sources activities decision splits engagement splits wait activities and goals
- Configure journey entry sources including API entry data extension entry audience entry and Salesforce entry with contact evaluation
- Configure journey paths including decision splits engagement splits random splits and wait activities for multi-path customer journeys
- Analyze journey architecture to design multi-path journeys with exit criteria re-entry settings and goal tracking for lifecycle campaigns
5
Domain 5: Reporting and Analytics
2 topics
Email Analytics
- Identify email tracking metrics including open rate click rate bounce rate unsubscribe rate and deliverability rate with benchmarks
- Configure tracking settings including link tracking Google Analytics UTM parameters and tracking extracts for performance measurement
- Configure standard reports including send reports subscriber reports journey analytics and automation histories for program monitoring
- Analyze campaign performance data to identify engagement trends deliverability issues and segment responsiveness for optimization
Advanced Reporting
- Identify reporting tools including Discover Reports standard reports data views and tracking extracts with refresh schedules
- Configure cross-channel reporting combining email journey and automation metrics with data views for marketing performance dashboards
- Configure Einstein engagement scoring and send time optimization features for AI-driven campaign performance improvement analysis
- Analyze multi-channel reporting to design executive dashboard views presenting program effectiveness and subscriber engagement trends
6
Domain 6: Compliance and Privacy
2 topics
CAN-SPAM and GDPR
- Identify email compliance requirements including CAN-SPAM CASL GDPR and CCPA with opt-in opt-out and data handling mandates
- Configure compliance features including unsubscribe links physical address headers preference centers and consent tracking fields
- Configure data privacy tools including contact deletion requests consent field management and audit trail logging for regulatory compliance
- Analyze compliance requirements to design consent management architectures supporting multi-regulation environments across regions
Data Security
- Identify MC security features including field-level encryption tokenized sending audit trails IP allowlisting and MFA enforcement
- Configure security settings including login IP restrictions session timeout policies and two-factor authentication for account protection
- Configure data classification and handling procedures including PII identification encryption policies and access logging for governance
- Analyze security requirements to design data protection strategies balancing marketing functionality with privacy obligations
7
Domain 7: Integration
2 topics
MC Connect
- Identify MC Connect features including synchronized data sources triggered sends journey injection and tracking data sync to CRM
- Configure MC Connect including scope selection synchronized data extensions triggered send definitions and error handling for integration
- Configure triggered sends including API-triggered email transactional messaging API and event-driven sends for real-time communications
- Analyze integration patterns to design data flow architectures connecting MC with Sales Cloud and Service Cloud for unified engagement
APIs and External Data
- Identify MC API capabilities including REST API SOAP API and server-side JavaScript for programmatic data management and sending
- Configure file import activities including FTP locations file naming conventions and mapping templates for external data ingestion
- Configure AMPscript personalization including lookup functions conditional logic and dynamic content rendering for email customization
- Analyze external data requirements to design import and API integration patterns supporting real-time and batch data synchronization
8
Domain 8: Platform Management
2 topics
Account Health
- Identify platform health indicators including send volume limits data extension row counts API call limits and storage quotas
- Configure monitoring dashboards tracking send volumes bounce rates storage usage and API consumption for platform health oversight
- Configure alert rules for quota thresholds send failures automation errors and deliverability drops for proactive platform management
- Analyze platform usage trends to forecast capacity needs recommend cleanup activities and plan infrastructure scaling for growth
Troubleshooting
- Identify common MC issues including send failures import errors journey entry problems and automation timeouts with resolution steps
- Configure diagnostic procedures including error log review send flow tracing and data extension validation for issue identification
- Configure sandbox testing environments including template migration data subset creation and send simulation for safe testing cycles
- Analyze recurring platform issues to identify root causes and design preventive measures including validation rules and monitoring alerts
Scope
Included Topics
- Salesforce Certified Marketing Cloud Engagement Administrator exam topics.
Not Covered
- Custom Apex/LWC development.
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