Marketing-Cloud-Developer
Coming Soon
Expected availability announced soon
This course is in active development. Preview the scope below and create a free account to be notified the moment it goes live.
MCE Dev (Marketing-Cloud-Developer)
Salesforce Certified Marketing Cloud Engagement Developer exam validates expertise in building personalized content, managing data, automating workflows, designing journey experiences, and integrating APIs within Marketing Cloud. It equips professionals to deliver data‑driven, scalable engagement solutions.
105
Minutes
60
Questions
63/100
Passing Score
$200
Exam Cost
Who Should Take This
Mid‑level marketers, developers, or consultants who already work with Salesforce Marketing Cloud and seek to deepen their technical skills should pursue this certification. It targets individuals with basic platform knowledge aiming to design custom content, orchestrate journeys, and implement robust API integrations for enterprise‑grade campaigns.
What's Covered
1
Domain 1: Content Personalization
2
Domain 2: Data Management
3
Domain 3: Automation Studio
4
Domain 4: Journey Builder Development
5
Domain 5: API Integration
6
Domain 6: Email Design
7
Domain 7: Deliverability
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
65 learning goals
1
Domain 1: Content Personalization
2 topics
AMPscript
- Identify AMPscript functions including lookup, concat, format, and conditional statements for email content personalization
- Implement AMPscript personalization with dynamic content blocks, data extension lookups, and conditional rendering for targeted emails
- Analyze AMPscript performance evaluating function call efficiency, lookup optimization, and error handling for reliable email rendering
- Apply ampscript configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Describe ampscript configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Evaluate ampscript configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
SSJS
- Identify Server-Side JavaScript capabilities including HTTP requests, data extension operations, and platform object access for automation
- Implement SSJS scripts with data manipulation, REST API integration, and error handling for advanced Marketing Cloud automation
- Analyze SSJS design patterns evaluating memory management, execution limits, and debugging approaches for scalable server-side processing
- Analyze ssjs configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Analyze ssjs configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- List ssjs configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
2
Domain 2: Data Management
2 topics
Data Extensions
- Identify data extension types including standard, sendable, and retention-enabled data extensions for Marketing Cloud data storage
- Implement data extension configurations with field definitions, primary keys, and relationships for structured marketing data management
- Analyze data extension design evaluating indexing, partitioning, and retention policies for query performance and storage optimization
- Describe data extensions configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Apply data extensions configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Create data extensions configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
SQL Queries
- Identify SQL query capabilities in Marketing Cloud including SELECT, JOIN, UNION, and aggregate functions for data segmentation
- Implement SQL query activities with complex joins, date filtering, and aggregation for audience segmentation and reporting queries
- Analyze SQL query performance evaluating execution time, data volume impact, and indexing strategies for optimized query processing
- Deploy sql queries configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Recognize sql queries configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Examine sql queries configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
3
Domain 3: Automation Studio
2 topics
Automation Design
- Identify Automation Studio activity types including queries, imports, file transfers, and scripts for automated marketing workflows
- Implement automation workflows with scheduled triggers, activity sequencing, and error notification for reliable marketing operations
- Analyze automation design evaluating execution scheduling, dependency management, and monitoring configurations for operational reliability
- Assess automation design configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Compare automation design configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Identify automation design configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
File Operations
- Identify file operation capabilities including import, extract, and transfer activities with FTP and SFTP for data exchange
- Implement file-based data exchange workflows with encryption, format validation, and error handling for secure partner data integration
- Identify file operations configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Recognize file operations configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Deploy file operations configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Implement file operations configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
4
Domain 4: Journey Builder Development
2 topics
Journey Design
- Identify Journey Builder components including entry sources, activities, decision splits, and wait periods for journey orchestration
- Implement custom journey activities with configuration interfaces, execution endpoints, and status callbacks for extended journey capabilities
- Analyze journey design evaluating entry event selection, path optimization, and goal tracking for campaign effectiveness measurement
- Name journey design configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Configure journey design configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Configure journey design configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Event Triggers
- Identify event trigger types including API events, data extension changes, and contact events for journey entry source configuration
- Implement event-driven journey triggers with payload mapping, filtering criteria, and deduplication for targeted journey activation
- Configure event triggers configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Compare event triggers configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Assess event triggers configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Name event triggers configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
5
Domain 5: API Integration
1 topic
REST API
- Identify Marketing Cloud REST API endpoints including messaging, contacts, and data extension APIs for programmatic platform access
- Implement REST API integrations with OAuth token management, rate limit handling, and batch operations for external system connectivity
- Analyze API integration patterns evaluating synchronous versus asynchronous approaches, error recovery, and throughput for reliability
- Implement rest api configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Identify rest api configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Compare rest api configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
6
Domain 6: Email Design
1 topic
Content Builder
- Identify Content Builder features including blocks, templates, dynamic content, and shared libraries for email content management
- Implement email templates with responsive design, dynamic content rules, and personalization strings for multi-device email rendering
- Analyze email design evaluating rendering across email clients, accessibility compliance, and load time optimization for deliverability
- Evaluate content builder configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Examine content builder configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Recognize content builder configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
7
Domain 7: Deliverability
1 topic
Email Deliverability
- Identify email deliverability factors including sender reputation, authentication, and content quality for inbox placement optimization
- Implement deliverability configurations with SPF, DKIM, and DMARC authentication protocols for email sender verification and reputation
- Analyze deliverability metrics evaluating bounce rates, complaint rates, and engagement patterns for sender reputation management
- List email deliverability configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Create email deliverability configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Scope
Included Topics
- AMPscript, SSJS, and Guide Template Language for Marketing Cloud content personalization.
- Marketing Cloud data extensions, SQL queries, and automation studio configurations.
- Journey Builder development, API integration, and event-driven triggering.
- Content Builder, email design, and deliverability optimization.
Not Covered
- Core Salesforce Apex development.
- Commerce Cloud.
- Data architecture.
Official Exam Page
Learn more at Salesforce
Marketing-Cloud-Developer is coming soon
Adaptive learning that maps your knowledge and closes your gaps.
Create Free Account to Be Notified