Email-Specialist
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Email Specialist (Email-Specialist)
The Salesforce Certified Email Specialist exam validates expertise in email marketing fundamentals, content design, deliverability, automation, and testing/optimization, enabling professionals to build effective, compliant campaigns within Salesforce.
105
Minutes
60
Questions
65/100
Passing Score
$200
Exam Cost
Who Should Take This
Marketing managers, digital strategists, and Salesforce administrators who have at least one year of experience designing and sending email campaigns should pursue this certification. It helps them demonstrate a consultant‑level grasp of best practices, improve campaign performance, and advance their careers in customer engagement.
What's Covered
1
Domain 1: Email Marketing Fundamentals
2
Domain 2: Content Design
3
Domain 3: Deliverability
4
Domain 4: Automation
5
Domain 5: Testing and Optimization
6
Domain 6: Analytics
7
Domain 7: Compliance
8
Domain 8: Integration
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
64 learning goals
1
Domain 1: Email Marketing Fundamentals
2 topics
Email Strategy
- Identify email marketing strategy components including audience targeting content planning send optimization and measurement frameworks
- Configure email marketing plans including campaign calendars audience segments and content themes for strategic email program management
- Configure email program governance including approval workflows brand guidelines and compliance checkpoints for consistent delivery
- Analyze email program performance to design strategy improvements addressing engagement decline list fatigue and content relevance
Subscriber Management
- Identify subscriber lifecycle stages including acquisition engagement retention and reactivation with Marketing Cloud management tools
- Configure subscriber data management including preference centers profile updates and engagement tracking for relationship management
- Configure list hygiene procedures including bounce processing complaint handling and inactive subscriber management for deliverability
- Analyze subscriber data to design lifecycle strategies optimizing acquisition channels engagement patterns and reactivation programs
2
Domain 2: Content Design
2 topics
Email Design
- Identify email design principles including hierarchy readability mobile optimization and accessibility for effective communication
- Configure email templates using Content Builder including responsive layouts content blocks and dynamic elements for scalable design
- Configure AMPscript personalization including conditional content product recommendations and dynamic imagery for relevant messaging
- Analyze email design effectiveness to recommend template improvements optimizing readability engagement and conversion across devices
Dynamic Content
- Identify dynamic content features including rules-based content Einstein content selection and interactive elements for personalization
- Configure rules-based dynamic content including audience criteria default content and preview testing for targeted email experiences
- Configure interactive email elements including forms polls and carousels using AMP for Email for engaging inbox experiences
- Analyze personalization effectiveness to design content strategies improving relevance and engagement through targeted dynamic content
3
Domain 3: Deliverability
2 topics
Authentication and Reputation
- Identify email authentication protocols including SPF DKIM DMARC and BIMI with their roles in deliverability and brand protection
- Configure authentication records including SPF alignment DKIM signing DMARC policy and monitoring for deliverability infrastructure
- Configure IP reputation management including warming schedules volume management and engagement-based sending for inbox placement
- Analyze deliverability metrics to diagnose authentication failures reputation issues and recommend remediation for inbox placement
ISP Management
- Identify ISP-specific rendering and filtering behaviors including Gmail Outlook Yahoo and Apple Mail for delivery optimization
- Configure ISP-specific sending strategies including throttling feedback loop registration and postmaster monitoring for relationships
- Configure inbox placement testing including seed list monitoring rendering checks and spam filter analysis for pre-send validation
- Analyze ISP performance data to design sending strategies optimizing inbox placement across major email providers and clients
4
Domain 4: Automation
2 topics
Journey Builder
- Identify Journey Builder components for email including entry sources email activities wait steps and decision splits for automation
- Configure email journeys including welcome series abandoned cart re-engagement and lifecycle nurture for automated communication
- Configure journey testing including path validation entry criteria verification and engagement metric monitoring for quality assurance
- Analyze journey performance to design optimization strategies improving email conversion rates and reducing subscriber journey fatigue
Triggered Sends
- Identify triggered send features including API triggers event-based sends and transactional messaging for real-time communication
- Configure triggered sends including send definitions data extensions and real-time personalization for event-driven email delivery
- Configure transactional messaging including API configuration delivery monitoring and content personalization for critical communications
- Analyze triggered send performance to design real-time communication strategies balancing timeliness relevance and send volume
5
Domain 5: Testing and Optimization
2 topics
A/B Testing
- Identify A/B testing capabilities including subject line testing content testing send time testing and multivariate testing methods
- Configure A/B test campaigns including variable selection sample sizing winner criteria and statistical significance for valid results
- Configure multivariate testing including multiple variable combinations interaction effects and segment-specific optimization
- Analyze test results to design systematic optimization programs improving open rates click rates and conversion through testing
Send Time Optimization
- Identify send optimization features including Einstein STO time zone sending and frequency management for timing optimization
- Configure Einstein Send Time Optimization including model training deployment and performance monitoring for optimal send timing
- Configure frequency management including send limits cooling periods and fatigue rules for subscriber experience protection
- Analyze timing and frequency data to design sending strategies maximizing engagement while preventing subscriber fatigue
6
Domain 6: Analytics
2 topics
Email Metrics
- Identify email metrics including unique opens clicks bounces complaints and conversions with their calculation methods and benchmarks
- Configure email reporting including send-level metrics journey-level analytics and aggregate program dashboards for measurement
- Configure attribution tracking including UTM parameters conversion pixels and revenue attribution for email-to-business-outcome measurement
- Analyze email metrics to design reporting frameworks connecting engagement data to business outcomes and marketing ROI
Advanced Analytics
- Identify advanced analytics including engagement scoring predictive modeling and cohort analysis for sophisticated email measurement
- Configure engagement scoring including activity weighting recency factors and score thresholds for subscriber quality assessment
- Configure cohort analysis including acquisition cohort tracking lifecycle stage comparison and behavioral segmentation for insights
- Analyze subscriber cohorts to design lifecycle strategies addressing engagement decay patterns and optimizing long-term subscriber value
7
Domain 7: Compliance
2 topics
Regulatory Compliance
- Identify email regulations including CAN-SPAM CASL GDPR and CCPA with their specific requirements for email marketing operations
- Configure compliance features including opt-out processing consent management and data retention for multi-regulation adherence
- Configure preference center design including subscription management communication channel selection and profile data access for compliance
- Analyze compliance requirements to design email governance frameworks supporting current and emerging privacy regulations globally
Data Privacy
- Identify data privacy requirements including consent records data processing agreements and data subject rights for email marketing
- Configure data privacy including consent field tracking processing purpose documentation and deletion request handling for compliance
- Configure audit documentation including consent records send logs and suppression evidence for regulatory inquiry preparation
- Analyze privacy requirements to design data handling frameworks protecting subscriber information while enabling effective marketing
8
Domain 8: Integration
2 topics
CRM Integration
- Identify CRM-email integration including MC Connect synchronized data and triggered messaging for unified marketing-sales communication
- Configure MC Connect for email including synchronized audiences triggered sends and engagement data sync for CRM-email alignment
- Configure Sales Cloud email integration including email tracking activity capture and campaign attribution for unified engagement
- Analyze integration patterns to design email-CRM architectures supporting personalized triggered and attribution-rich email programs
Platform Integration
- Identify platform integration including API-based sending webhook triggers and external data sources for email automation
- Configure REST API integration including triggered send API subscriber management and content retrieval for programmatic email
- Configure external data integration including real-time content feeds product catalog sync and behavioral data for email personalization
- Analyze integration requirements to design email platform architectures supporting real-time personalization and cross-platform data
Scope
Included Topics
- Salesforce Certified Email Specialist exam topics.
Not Covered
- Custom Apex/LWC development.
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