C_C4H56_2404
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C C4H56 Marketing Cloud (C_C4H56_2404)
Participants learn to configure SAP Marketing Cloud, design campaigns, score leads, manage resources, and integrate social media, enabling data-driven, omnichannel marketing execution across multiple channels and measure performance with analytics.
180
Minutes
80
Questions
65
Passing Score
$250
Exam Cost
Who Should Take This
Marketing analysts, campaign managers, and CRM specialists who have at least one year of experience with SAP solutions benefit from this certification. They seek to validate their ability to administer the platform, build targeted campaigns, apply lead‑scoring models, and orchestrate social media initiatives for measurable ROI.
What's Covered
1
Domain 1: Marketing Cloud Administration
2
Domain 2: Campaign Design
3
Domain 3: Lead Scoring
4
Domain 4: Marketing Resource Management
5
Domain 5: Social Media Integration
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
62 learning goals
1
Domain 1: Marketing Cloud Administration
2 topics
Marketing Cloud Administration
- Identify the key components, configuration options, and standard process flows for Marketing Cloud administration within the SAP ecosystem
- Configure Marketing Cloud administration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze Marketing Cloud administration effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key marketing cloud administration components, terminology, and standard configuration options available in the SAP system
- Configure marketing cloud administration parameters including relevant settings, thresholds, and control indicators for production readiness
Contact
- Identify the key components, configuration options, and standard process flows for contact and interaction management within the SAP ecosystem
- Configure contact and interaction management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze contact and interaction management effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for segmentation model configuration within the SAP ecosystem
- Configure segmentation model configuration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze segmentation model configuration effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure monitoring and alerting for contact processes using standard SAP tools and threshold-based notifications
- Analyze contact performance metrics and KPIs to identify bottlenecks, inefficiencies, and optimization opportunities
2
Domain 2: Campaign Design
2 topics
Campaign Design
- Identify the key components, configuration options, and standard process flows for campaign design and execution within the SAP ecosystem
- Configure campaign design and execution settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze campaign design and execution effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure campaign design parameters including relevant settings, thresholds, and control indicators for production readiness
- Assess the impact of campaign design changes on downstream processes, reporting accuracy, and cross-module integration
Email Marketing Management
- Identify the key components, configuration options, and standard process flows for email marketing management within the SAP ecosystem
- Configure email marketing management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze email marketing management effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for marketing automation workflows within the SAP ecosystem
- Configure marketing automation workflows settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze marketing automation workflows effectiveness using standard metrics and recommend configuration improvements for optimization
- Implement email marketing management data validation rules, consistency checks, and error handling procedures for data quality assurance
- Identify the key email marketing management components, terminology, and standard configuration options available in the SAP system
3
Domain 3: Lead Scoring
2 topics
Lead Scoring
- Identify the key components, configuration options, and standard process flows for lead scoring and nurturing within the SAP ecosystem
- Configure lead scoring and nurturing settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze lead scoring and nurturing effectiveness using standard metrics and recommend configuration improvements for optimization
- Implement lead scoring workflows including approval routing, escalation rules, and notification settings for process automation
- Name the integration points between lead scoring and other SAP modules including data flows and triggering events
Marketing Permission Management
- Identify the key components, configuration options, and standard process flows for marketing permission management within the SAP ecosystem
- Configure marketing permission management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze marketing permission management effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for marketing analytics dashboards within the SAP ecosystem
- Configure marketing analytics dashboards settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze marketing analytics dashboards effectiveness using standard metrics and recommend configuration improvements for optimization
- Evaluate marketing permission management configuration decisions against business requirements and recommend improvements for process optimization
4
Domain 4: Marketing Resource Management
2 topics
Marketing Resource Management
- Identify the key components, configuration options, and standard process flows for marketing resource management within the SAP ecosystem
- Configure marketing resource management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze marketing resource management effectiveness using standard metrics and recommend configuration improvements for optimization
- Analyze marketing resource management performance metrics and KPIs to identify bottlenecks, inefficiencies, and optimization opportunities
- Implement marketing resource management workflows including approval routing, escalation rules, and notification settings for process automation
Content Asset Management
- Identify the key components, configuration options, and standard process flows for content asset management within the SAP ecosystem
- Configure content asset management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze content asset management effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for A/B test and optimization within the SAP ecosystem
- Configure A/B test and optimization settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze A/B test and optimization effectiveness using standard metrics and recommend configuration improvements for optimization
- List the standard content asset management reports, monitoring tools, and diagnostic transactions available for operational oversight
5
Domain 5: Social Media Integration
2 topics
Social Media Integration
- Identify the key components, configuration options, and standard process flows for social media integration within the SAP ecosystem
- Configure social media integration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze social media integration effectiveness using standard metrics and recommend configuration improvements for optimization
- Describe the social media integration process flow including prerequisites, execution steps, and expected outcomes in S/4HANA
- Configure monitoring and alerting for social media integration processes using standard SAP tools and threshold-based notifications
Marketing Budget Management
- Identify the key components, configuration options, and standard process flows for marketing budget management within the SAP ecosystem
- Configure marketing budget management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze marketing budget management effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for integration with sales and commerce within the SAP ecosystem
- Configure integration with sales and commerce settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze integration with sales and commerce effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure marketing budget management output templates, communication channels, and distribution rules for stakeholder notification
Scope
Included Topics
- All topics in SAP Marketing Cloud (C_C4H56_2404).
- Configuration, implementation, and analysis of SAP Marketing Cloud including campaign management, customer segmentation, marketing analytics, lead scoring, and omnichannel execution.
- Integration with other SAP modules and cross-functional processes.
- Best practices, troubleshooting, analytics, and reporting.
Not Covered
- Topics outside this certification scope.
- ABAP programming.
- Basis administration.
- Deprecated functionality.
Official Exam Page
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