C_C4H46_2404
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C C4H46 Emarsys Analyst (C_C4H46_2404)
The SAP Emarsys Analyst certification teaches the Emarsys analytics framework, revenue attribution, cohort analysis, A/B test evaluation, and executive dashboard creation, enabling professionals to derive actionable insights from campaign data.
180
Minutes
80
Questions
65
Passing Score
$250
Exam Cost
Who Should Take This
Mid‑level marketers, data analysts, or CRM specialists who already manage SAP Emarsys campaigns and possess basic analytics skills benefit from this certification. They aim to deepen their expertise in lifecycle analytics, revenue modeling, and dashboard reporting to support strategic decision‑making.
What's Covered
1
Domain 1: Emarsys Analytics Framework
2
Domain 2: Revenue Attribution Modeling
3
Domain 3: Cohort Analysis
4
Domain 4: A/B Test Result Analysis
5
Domain 5: Executive Dashboard Creation
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
62 learning goals
1
Domain 1: Emarsys Analytics Framework
2 topics
Emarsys Analytics Framework
- Identify the key components, configuration options, and standard process flows for Emarsys analytics framework within the SAP ecosystem
- Configure Emarsys analytics framework settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze Emarsys analytics framework effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key emarsys analytics framework components, terminology, and standard configuration options available in the SAP system
- Configure emarsys analytics framework parameters including relevant settings, thresholds, and control indicators for production readiness
Customer Lifecycle Analysis
- Identify the key components, configuration options, and standard process flows for customer lifecycle analysis within the SAP ecosystem
- Configure customer lifecycle analysis settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze customer lifecycle analysis effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for campaign performance measurement within the SAP ecosystem
- Configure campaign performance measurement settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze campaign performance measurement effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure monitoring and alerting for customer lifecycle analysis processes using standard SAP tools and threshold-based notifications
- Analyze customer lifecycle analysis performance metrics and KPIs to identify bottlenecks, inefficiencies, and optimization opportunities
2
Domain 2: Revenue Attribution Modeling
2 topics
Revenue Attribution Modeling
- Identify the key components, configuration options, and standard process flows for revenue attribution modeling within the SAP ecosystem
- Configure revenue attribution modeling settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze revenue attribution modeling effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure revenue attribution modeling parameters including relevant settings, thresholds, and control indicators for production readiness
- Assess the impact of revenue attribution modeling changes on downstream processes, reporting accuracy, and cross-module integration
Predictive Analytics Configuration
- Identify the key components, configuration options, and standard process flows for predictive analytics configuration within the SAP ecosystem
- Configure predictive analytics configuration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze predictive analytics configuration effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for smart insight interpretation within the SAP ecosystem
- Configure smart insight interpretation settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze smart insight interpretation effectiveness using standard metrics and recommend configuration improvements for optimization
- Implement predictive analytics configuration data validation rules, consistency checks, and error handling procedures for data quality assurance
- Identify the key predictive analytics configuration components, terminology, and standard configuration options available in the SAP system
3
Domain 3: Cohort Analysis
2 topics
Cohort Analysis
- Identify the key components, configuration options, and standard process flows for cohort analysis and retention within the SAP ecosystem
- Configure cohort analysis and retention settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze cohort analysis and retention effectiveness using standard metrics and recommend configuration improvements for optimization
- Implement cohort analysis workflows including approval routing, escalation rules, and notification settings for process automation
- Name the integration points between cohort analysis and other SAP modules including data flows and triggering events
Engagement Scoring Metrics
- Identify the key components, configuration options, and standard process flows for engagement scoring metrics within the SAP ecosystem
- Configure engagement scoring metrics settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze engagement scoring metrics effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for channel effectiveness analysis within the SAP ecosystem
- Configure channel effectiveness analysis settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze channel effectiveness analysis effectiveness using standard metrics and recommend configuration improvements for optimization
- Evaluate engagement scoring metrics configuration decisions against business requirements and recommend improvements for process optimization
4
Domain 4: A/B Test Result Analysis
2 topics
A/B Test Result Analysis
- Identify the key components, configuration options, and standard process flows for A/B test result analysis within the SAP ecosystem
- Configure A/B test result analysis settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze A/B test result analysis effectiveness using standard metrics and recommend configuration improvements for optimization
- Analyze a/b test result analysis performance metrics and KPIs to identify bottlenecks, inefficiencies, and optimization opportunities
- Implement a/b test result analysis workflows including approval routing, escalation rules, and notification settings for process automation
Customer Segment Analytics
- Identify the key components, configuration options, and standard process flows for customer segment analytics within the SAP ecosystem
- Configure customer segment analytics settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze customer segment analytics effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for automation program analytics within the SAP ecosystem
- Configure automation program analytics settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze automation program analytics effectiveness using standard metrics and recommend configuration improvements for optimization
- List the standard customer segment analytics reports, monitoring tools, and diagnostic transactions available for operational oversight
5
Domain 5: Executive Dashboard Creation
2 topics
Executive Dashboard Creation
- Identify the key components, configuration options, and standard process flows for executive dashboard creation within the SAP ecosystem
- Configure executive dashboard creation settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze executive dashboard creation effectiveness using standard metrics and recommend configuration improvements for optimization
- Describe the executive dashboard creation process flow including prerequisites, execution steps, and expected outcomes in S/4HANA
- Configure monitoring and alerting for executive dashboard creation processes using standard SAP tools and threshold-based notifications
Data Visualization Best Practices
- Identify the key components, configuration options, and standard process flows for data visualization best practices within the SAP ecosystem
- Configure data visualization best practices settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze data visualization best practices effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for integration with BI tools within the SAP ecosystem
- Configure integration with BI tools settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze integration with BI tools effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure data visualization best practices output templates, communication channels, and distribution rules for stakeholder notification
Scope
Included Topics
- All topics in SAP Emarsys Analyst (C_C4H46_2404).
- Configuration, implementation, and analysis of SAP Emarsys analytics including customer lifecycle analysis, campaign performance, revenue attribution, and predictive analytics.
- Integration with other SAP modules and cross-functional processes.
- Best practices, troubleshooting, analytics, and reporting.
Not Covered
- Topics outside this certification scope.
- ABAP programming.
- Basis administration.
- Deprecated functionality.
Official Exam Page
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