C_C4H45_2404
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C C4H45 Emarsys Implementation (C_C4H45_2404)
The course teaches the architecture of the SAP Emarsys platform, configuration of Automation Center, web channel personalization, segmentation, and program setup, enabling learners to implement end‑to‑end customer engagement solutions.
180
Minutes
80
Questions
65
Passing Score
$250
Exam Cost
Who Should Take This
It is intended for associate‑level consultants, marketing technologists, and system integrators who have basic familiarity with SAP solutions and wish to specialize in Emarsys implementation. Participants aim to design, configure, and optimize personalized campaigns across channels, advancing their credentials and delivering measurable business value.
What's Covered
1
Domain 1: Emarsys Platform Architecture
2
Domain 2: Automation Center Configuration
3
Domain 3: Web Channel Personalization
4
Domain 4: Segmentation
5
Domain 5: Program
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
62 learning goals
1
Domain 1: Emarsys Platform Architecture
2 topics
Emarsys Platform Architecture
- Identify the key components, configuration options, and standard process flows for Emarsys platform architecture within the SAP ecosystem
- Configure Emarsys platform architecture settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze Emarsys platform architecture effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key emarsys platform architecture components, terminology, and standard configuration options available in the SAP system
- Configure emarsys platform architecture parameters including relevant settings, thresholds, and control indicators for production readiness
Account Setup
- Identify the key components, configuration options, and standard process flows for account setup and configuration within the SAP ecosystem
- Configure account setup and configuration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze account setup and configuration effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for contact and data management within the SAP ecosystem
- Configure contact and data management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze contact and data management effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure monitoring and alerting for account setup processes using standard SAP tools and threshold-based notifications
- Analyze account setup performance metrics and KPIs to identify bottlenecks, inefficiencies, and optimization opportunities
2
Domain 2: Automation Center Configuration
2 topics
Automation Center Configuration
- Identify the key components, configuration options, and standard process flows for automation center configuration within the SAP ecosystem
- Configure automation center configuration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze automation center configuration effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure automation center configuration parameters including relevant settings, thresholds, and control indicators for production readiness
- Assess the impact of automation center configuration changes on downstream processes, reporting accuracy, and cross-module integration
Email Campaign Management
- Identify the key components, configuration options, and standard process flows for email campaign management within the SAP ecosystem
- Configure email campaign management settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze email campaign management effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for SMS and mobile push setup within the SAP ecosystem
- Configure SMS and mobile push setup settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze SMS and mobile push setup effectiveness using standard metrics and recommend configuration improvements for optimization
- Implement email campaign management data validation rules, consistency checks, and error handling procedures for data quality assurance
- Identify the key email campaign management components, terminology, and standard configuration options available in the SAP system
3
Domain 3: Web Channel Personalization
2 topics
Web Channel Personalization
- Identify the key components, configuration options, and standard process flows for web channel personalization within the SAP ecosystem
- Configure web channel personalization settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze web channel personalization effectiveness using standard metrics and recommend configuration improvements for optimization
- Implement web channel personalization workflows including approval routing, escalation rules, and notification settings for process automation
- Name the integration points between web channel personalization and other SAP modules including data flows and triggering events
Loyalty Program Integration
- Identify the key components, configuration options, and standard process flows for loyalty program integration within the SAP ecosystem
- Configure loyalty program integration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze loyalty program integration effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for AI-powered recommendations within the SAP ecosystem
- Configure AI-powered recommendations settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze AI-powered recommendations effectiveness using standard metrics and recommend configuration improvements for optimization
- Evaluate loyalty program integration configuration decisions against business requirements and recommend improvements for process optimization
4
Domain 4: Segmentation
2 topics
Segmentation
- Identify the key components, configuration options, and standard process flows for segmentation and targeting within the SAP ecosystem
- Configure segmentation and targeting settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze segmentation and targeting effectiveness using standard metrics and recommend configuration improvements for optimization
- Analyze segmentation performance metrics and KPIs to identify bottlenecks, inefficiencies, and optimization opportunities
- Implement segmentation workflows including approval routing, escalation rules, and notification settings for process automation
Reporting
- Identify the key components, configuration options, and standard process flows for reporting and analytics setup within the SAP ecosystem
- Configure reporting and analytics setup settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze reporting and analytics setup effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for data import and synchronization within the SAP ecosystem
- Configure data import and synchronization settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze data import and synchronization effectiveness using standard metrics and recommend configuration improvements for optimization
- List the standard reporting reports, monitoring tools, and diagnostic transactions available for operational oversight
5
Domain 5: Program
2 topics
Program
- Identify the key components, configuration options, and standard process flows for program and tactic templates within the SAP ecosystem
- Configure program and tactic templates settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze program and tactic templates effectiveness using standard metrics and recommend configuration improvements for optimization
- Describe the program process flow including prerequisites, execution steps, and expected outcomes in S/4HANA
- Configure monitoring and alerting for program processes using standard SAP tools and threshold-based notifications
Smart Insight Configuration
- Identify the key components, configuration options, and standard process flows for smart insight configuration within the SAP ecosystem
- Configure smart insight configuration settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze smart insight configuration effectiveness using standard metrics and recommend configuration improvements for optimization
- Identify the key components, configuration options, and standard process flows for integration with commerce and CRM within the SAP ecosystem
- Configure integration with commerce and CRM settings including parameters, organizational assignments, and integration points for operational deployment
- Analyze integration with commerce and CRM effectiveness using standard metrics and recommend configuration improvements for optimization
- Configure smart insight configuration output templates, communication channels, and distribution rules for stakeholder notification
Scope
Included Topics
- All topics in SAP Emarsys Implementation (C_C4H45_2404).
- Configuration, implementation, and analysis of SAP Emarsys implementation including customer engagement platform, automation, personalization, and channel management.
- Integration with other SAP modules and cross-functional processes.
- Best practices, troubleshooting, analytics, and reporting.
Not Covered
- Topics outside this certification scope.
- ABAP programming.
- Basis administration.
- Deprecated functionality.
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