B2C-Solution-Architect
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B2C Solution Architect (B2C-Solution-Architect)
The course teaches architects how to design end‑to‑end B2C solutions across Customer Experience, Marketing Cloud, Commerce, Service, and Data & Identity, ensuring scalable, personalized customer journeys.
120
Minutes
60
Questions
57/100
Passing Score
$400
Exam Cost
Who Should Take This
It is intended for senior Salesforce consultants, solution architects, or technical leads who have at least three years of hands‑on experience with Marketing, Commerce, or Service Cloud. These professionals seek to validate their ability to craft integrated B2C architectures and advance to strategic leadership roles within their organizations.
What's Covered
1
Domain 1: Customer Experience
2
Domain 2: Marketing Cloud
3
Domain 3: Commerce Architecture
4
Domain 4: Service Architecture
5
Domain 5: Data and Identity
6
Domain 6: Loyalty and Engagement
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
65 learning goals
1
Domain 1: Customer Experience
2 topics
Journey Architecture
- Implement customer journey maps connecting marketing touchpoints, commerce interactions, and service engagements across Salesforce clouds
- Design omni-channel customer experience architectures unifying web, mobile, social, and email interactions for consistent brand experiences
- Analyze journey effectiveness evaluating conversion rates, drop-off points, and cross-channel attribution for experience optimization strategies
- Examine journey architecture configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Analyze journey architecture configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Personalization
- Implement personalization engines using customer segments, behavioral data, and Einstein recommendations for targeted content delivery
- Design real-time personalization architectures combining Data Cloud profiles, interaction data, and AI-driven next-best-action recommendations
- Analyze personalization effectiveness evaluating A/B test results, engagement lift metrics, and customer lifetime value impact assessments
- Design personalization configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Apply personalization configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
2
Domain 2: Marketing Cloud
3 topics
Journey Builder
- Implement journey builder workflows with entry sources, decision splits, wait activities, and multi-channel send configurations for engagement
- Design marketing automation architectures with triggered sends, behavioral event triggers, and lifecycle campaign orchestration for consumers
- Analyze journey performance metrics evaluating open rates, click-through rates, conversion rates, and unsubscribe patterns for optimization
- Configure journey builder configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Optimize journey builder configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Email and Content
- Implement Email Studio configurations with content blocks, dynamic content, AMPscript personalization, and send classification for campaigns
- Design content management architectures using Content Builder, shared libraries, and template governance for brand-consistent communications
- Analyze email deliverability evaluating sender reputation, authentication protocols, content optimization, and subscriber engagement scoring
- Compare email content configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Compare email content configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Mobile Marketing
- Implement Mobile Studio with SMS campaigns, push notifications, and in-app messaging for mobile consumer engagement strategies
- Design social media marketing architectures using Social Studio listening, publishing, and engagement workflows integrated with service
- Implement mobile marketing configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Create mobile marketing configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Architect mobile marketing configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
3
Domain 3: Commerce Architecture
2 topics
B2C Storefront
- Implement B2C Commerce storefronts with product catalogs, search refinements, and promotional campaigns for consumer shopping experiences
- Design headless commerce architectures using Commerce APIs, custom storefronts, and PWA implementations for flexible consumer experiences
- Analyze storefront performance evaluating page load times, cart abandonment rates, and checkout conversion optimization opportunities
- Optimize b2c storefront configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Configure b2c storefront configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Order Management
- Implement order management workflows with payment processing, inventory allocation, and fulfillment routing for multi-channel operations
- Design distributed order management architectures connecting online, store, and warehouse fulfillment for optimal delivery experiences
- Analyze fulfillment performance evaluating ship-from-store rates, delivery time optimization, and return processing efficiency metrics
- Apply order management configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Design order management configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
4
Domain 4: Service Architecture
2 topics
Consumer Channels
- Implement digital service channels including web chat, messaging apps, social service, and chatbot integrations for self-service interactions
- Design intelligent routing architectures using Omni-Channel with skill-based routing, queue priority, and Einstein case classification
- Analyze service channel effectiveness evaluating first-contact resolution, handle time, satisfaction scores, and channel switching patterns
- Analyze consumer channels configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Examine consumer channels configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Knowledge and Self-Service
- Implement knowledge management with article lifecycle workflows, data categories, and search optimization for consumer self-service portals
- Design self-service architectures using Experience Cloud, knowledge bases, and AI-powered search for consumer issue resolution portals
- Evaluate knowledge self-service configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Recommend knowledge self-service configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Deploy knowledge self-service configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
5
Domain 5: Data and Identity
2 topics
Customer Data Platform
- Implement Data Cloud configurations with data stream ingestion, identity resolution, and calculated insights for unified consumer profiles
- Design customer data platform architectures connecting first-party, second-party, and third-party data for comprehensive consumer intelligence
- Analyze identity resolution effectiveness evaluating match rates, merge accuracy, and profile completeness across multiple data sources
- Architect customer data platform configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Create customer data platform configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Consent and Privacy
- Implement consent management frameworks with preference centers, opt-in tracking, and compliance enforcement for GDPR and CCPA requirements
- Design privacy-by-design architectures with data minimization, purpose limitation, and automated data subject request fulfillment for compliance
- Analyze privacy impact assessments evaluating data collection practices, retention policies, and cross-border transfer mechanisms for compliance
- Deploy consent privacy configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Recommend consent privacy configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
6
Domain 6: Loyalty and Engagement
2 topics
Loyalty Programs
- Implement Loyalty Management configurations with program tiers, point accrual rules, and redemption workflows for consumer retention programs
- Design loyalty program architectures integrating transaction data, engagement activities, and partner networks for consumer reward ecosystems
- Analyze loyalty effectiveness evaluating member acquisition costs, redemption rates, and incremental revenue attribution for program optimization
- Assess loyalty programs configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Evaluate loyalty programs configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Engagement Analytics
- Implement consumer engagement dashboards tracking customer lifetime value, retention rates, and cross-sell effectiveness across channels
- Design predictive analytics architectures using Einstein AI for churn prediction, propensity scoring, and next-best-offer recommendations
- Analyze engagement patterns evaluating RFM segmentation, cohort retention curves, and multi-touch attribution models for strategic planning
- Plan engagement analytics configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
- Implement engagement analytics configurations including platform-specific optimization patterns, enterprise deployment considerations, and production monitoring strategies
Scope
Included Topics
- B2C customer experience design with journey architecture and personalization.
- Marketing Cloud architecture with Journey Builder, Email Studio, and Mobile Studio.
- Commerce Cloud architecture with B2C storefronts and order management.
- Consumer service architecture, data platform, and loyalty program design.
Not Covered
- B2B sales processes.
- Apex development.
- Platform administration.
Official Exam Page
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