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CX Eloqua (1Z0-1043-25)
Students master Oracle Eloqua’s core functions—campaign creation, content asset handling, lead and data management, and analytics—preparing them to configure, execute, and optimize marketing automation solutions.
90
Minutes
55
Questions
65
Passing Score
$245
Exam Cost
Who Should Take This
Marketing professionals, CRM administrators, and digital strategists who manage or support B2B campaigns benefit from this certification. It targets individuals with foundational knowledge of Eloqua who seek to validate their ability to design, analyze, and maintain automated marketing workflows. Successful candidates can advance to senior automation roles or lead cross‑functional initiatives that drive measurable ROI.
What's Covered
1
Campaign Management
2
Content and Assets
3
Lead Management
4
Data Management
5
Analytics and Administration
What's Included in AccelaStudy® AI
Adaptive Knowledge Graph
Practice Questions
Lesson Modules
Console Simulator Labs
Exam Tips & Strategy
20 Activity Formats
Course Outline
62 learning goals
1
Campaign Management
2 topics
Campaigns
- Identify campaign types: simple, multi-step, and A/B test campaigns in Oracle Eloqua.
- Configure multi-step campaigns with audience segments, timing, decision rules, and channel steps.
- Implement campaign canvas with wait steps, decision rules, and action steps for nurture programs.
- Analyze campaign performance to recommend design improvements for engagement and conversion.
- Identify the key components and features of Campaigns and describe their primary functions within Oracle Eloqua Marketing Automation Associate.
- Deploy Campaigns with integration to analytics, reporting, and audit services for operational visibility.
- Analyze Campaigns configurations to identify process inefficiencies, gaps, and optimization opportunities.
Segmentation
- Describe segmentation types: static, dynamic, and shared filter-based segments.
- Configure dynamic segments with criteria, shared filters, and exclusion rules for targeted audiences.
- Implement contact scoring profiles with explicit and implicit scoring models for lead prioritization.
- Evaluate segmentation strategies to recommend approaches maximizing relevance and minimizing fatigue.
- Configure Segmentation with appropriate settings and parameters for a production implementation in Oracle Eloqua Marketing Automation Associate.
- Assess Segmentation implementations against best practices to identify gaps and recommend improvements.
- Name the prerequisites, dependencies, and supporting modules required for implementing Segmentation.
2
Content and Assets
2 topics
Email Marketing
- Identify email components: templates, dynamic content, personalization, and deliverability.
- Configure email templates with responsive design, dynamic content blocks, and personalization fields.
- Implement email deliverability management with reputation monitoring, authentication, and list hygiene.
- Analyze email performance to recommend content and timing optimizations for open and click rates.
- Evaluate Email Marketing alternatives and tradeoffs to recommend the optimal configuration for given constraints.
- Recognize common terminology, setup steps, and best practices associated with Email Marketing.
Landing Pages and Forms
- Describe landing page components: templates, forms, progressive profiling, and tracking.
- Configure landing pages with form integration, progressive profiling, and conversion tracking.
- Implement form processing with field mapping, validation rules, and auto-responder configuration.
- Evaluate form and landing page designs to recommend improvements for conversion rate optimization.
- List the configuration options and parameters available for Landing Pages and Forms and describe when each is appropriate.
- Apply Landing Pages and Forms configuration patterns to meet specific business requirements including regulatory compliance.
3
Lead Management
2 topics
Lead Scoring
- Identify lead scoring components: profile scoring, engagement scoring, and lead models.
- Configure lead scoring models with demographic fit criteria and behavioral engagement tracking.
- Implement lead routing with score thresholds, territory assignment, and CRM synchronization.
- Analyze lead scoring effectiveness to recommend model adjustments for quality improvement.
- Implement Lead Scoring following best practices for process efficiency, compliance, and data accuracy.
- Diagnose Lead Scoring issues by analyzing reports, audit trails, and configuration to determine root causes.
Lead Nurturing
- Describe lead nurturing: nurture campaigns, drip programs, and lifecycle management.
- Configure nurture programs with stage-based content, re-engagement triggers, and exit criteria.
- Implement lifecycle models with stage definitions, transitions, and funnel reporting.
- Evaluate nurturing effectiveness to recommend program adjustments for pipeline acceleration.
- Analyze Lead Nurturing configurations to identify process inefficiencies, gaps, and optimization opportunities.
- Identify the key components and features of Lead Nurturing and describe their primary functions within Oracle Eloqua Marketing Automation Associate.
4
Data Management
2 topics
Contact Database
- Identify contact data: fields, custom objects, linked records, and data management tools.
- Configure contact data management with field definitions, validation rules, and duplicate management.
- Implement data import/export with mapping, normalization, and cleansing procedures.
- Analyze data quality to recommend governance improvements for database health and deliverability.
- Name the prerequisites, dependencies, and supporting modules required for implementing Contact Database.
- Configure Contact Database with appropriate settings and parameters for a production implementation in Oracle Eloqua Marketing Automation Associate.
Integration
- Describe Eloqua integration: CRM sync, REST API, AppCloud connectors, and data feeds.
- Configure CRM integration with field mapping, sync rules, and conflict resolution settings.
- Implement AppCloud connectors for third-party tool integration and workflow automation.
- Evaluate integration architectures to recommend approaches for marketing-sales data alignment.
- Explain how to troubleshoot common issues with Integration including error messages and resolution procedures.
- Evaluate Integration alternatives and tradeoffs to recommend the optimal configuration for given constraints.
5
Analytics and Administration
2 topics
Marketing Analytics
- Identify Eloqua analytics: campaign reports, email metrics, and funnel analysis.
- Implement marketing dashboards with campaign ROI, email performance, and lead generation metrics.
- Configure attribution reporting with multi-touch models for campaign contribution analysis.
- Analyze marketing data to identify high-performing channels and recommend budget reallocation.
- Compare Marketing Analytics implementation patterns to determine the best approach for business requirements.
- List the configuration options and parameters available for Marketing Analytics and describe when each is appropriate.
Administration
- Describe Eloqua administration: user management, security, and system configuration.
- Configure Eloqua security with user roles, permissions, and contact access profiles.
- Implement branding, compliance settings, and email authentication for deliverability and governance.
- Evaluate administration practices to recommend governance improvements for marketing operations.
- Describe the architecture and workflow of Administration including integration points with related processes.
- Implement Administration following best practices for process efficiency, compliance, and data accuracy.
Scope
Included Topics
- All domains in the Oracle Eloqua Marketing Automation Associate exam guide.
- Core topics: Campaigns, Lead Scoring, Segmentation, Forms, Email, Landing Pages, Analytics, Integration.
- Oracle Fusion Cloud services, configuration, and best practices.
- Scenario-based problem solving at the associate level.
Not Covered
- Topics outside the official exam guide scope.
- On-premises legacy application configuration.
- Specific pricing values that change over time.
- Custom development beyond standard configuration.
Official Exam Page
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